4Sight Education
Brand Guidelines

Visual identity standards for 4Sight Education Ltd and its product family — VESPA Academy, FL4SH, and SPARK.

Version 1.0 — April 2026

01

Logo

The 4Sight mark uses organic, varied-size circles to form the numeral "4" — a visual language shared with VESPA (teal) and SPARK (pink). The primary colourway is gold on dark backgrounds.

Primary — Dark Background 4Sight Education primary logo
Lockup — Dark 4Sight lockup dark
Lockup — Light 4Sight lockup light
Icon — Dark 4Sight icon dark
On Gold 4Sight lockup gold
02

Colour Palette

The parent brand uses a gold and dark charcoal palette. Each sub-brand has its own signature colour that inherits the organic bubble aesthetic.

Primary Palette

4Sight Gold
#D4A853
Deep Gold
#B8912F
Charcoal Black
#0A0A0F
Dark Surface
#111118
Off-White
#F0EFF4

Sub-Brand Colours

VESPA Teal
#2DD4A0
FL4SH Neon
#00D4FF → #FF00AA
SPARK Pink
#E879A8
03

Typography

Two typeface families are used across the brand — a serif for display and editorial moments, and a geometric sans for body copy and UI.

Instrument Serif
DISPLAY TYPEFACE — Headlines, section titles, editorial moments. Regular & Italic weights.
Plus Jakarta Sans
BODY TYPEFACE — Body copy, navigation, UI elements, data. Weights 300–800.
Type Scale
Hero Headline — 3.5–5.5rem
Section Title — 2.2–3.6rem
Body Large — 1.15rem
Body — 0.92rem
Label / Overline — 0.75rem
04

Product Family

Each product has its own identity within the 4Sight family. All share the organic bubble mark language but use distinct colours and wordmarks.

VESPA Academy

VESPA Academy

#2DD4A0 — Teal

Post-16 coaching platform

FL4SH

FL4SH

#00D4FF / #FF00AA

AI revision flashcards

SPARK

SPARK

#E879A8 — Pink

KS3 mindset tool

05

Usage Rules

Guidelines for consistent application of the 4Sight identity across all touchpoints.

Do

Use on dark backgrounds

The gold mark is designed primarily for dark backgrounds (#0A0A0F or #111118). This is the preferred usage.

Do

Maintain clear space

Allow at least the width of the "4" mark as clear space on all sides of the logo lockup.

Do

Use the full lockup

Where space permits, use the horizontal lockup with both the bubble mark and the "4Sight Education" wordmark.

Do

Use the icon mark alone

The bubble "4" can be used as a standalone icon for favicons, app icons, and social media profile images.

Don't

Alter the bubble layout

Don't rearrange, resize, or recolour individual circles within the mark. The organic arrangement is fixed.

Don't

Use on busy backgrounds

Don't place the mark directly over photographs or complex textures without a solid or semi-transparent backdrop.

Don't

Stretch or skew

Always maintain the original aspect ratio. Never distort the mark horizontally or vertically.

Don't

Mix sub-brand colours

Don't use VESPA teal, FL4SH neon, or SPARK pink for the parent 4Sight mark. The "4" is always gold.

06

Asset Index

All files included in this brand assets package.

FilenameDescriptionUse
4sight-logo-primary-dark.pngFull logo, dark backgroundHero, headers, presentations
4sight-logo-brand-board.pngComplete brand board with all variantsReference
4sight-lockup-dark-bg.pngHorizontal lockup, darkWebsite nav, email signatures
4sight-lockup-clean-dark.pngClean horizontal lockup, darkDocuments, presentations
4sight-lockup-light-bg.pngHorizontal lockup, light/whitePrint, light-theme contexts
4sight-lockup-transparent.pngLockup on transparent backgroundOverlays, compositing
4sight-lockup-gold-bg.pngLockup on gold backgroundPremium/accent contexts
4sight-lockup-photo-bg.pngLockup with photo backgroundMarketing reference
4sight-icon-dark-bg.pngIcon mark, dark backgroundApp icon, favicon
4sight-icon-transparent.pngIcon mark, transparentCompositing, overlays
vespa-academy-logo.pngVESPA Academy full logoSub-brand usage
fl4sh-logo.pngFL4SH app logoSub-brand usage
spark-logo.pngSPARK full logoSub-brand usage
brand-guidelines.htmlThis documentReference

4Sight Education Ltd — Brand Guidelines v1.0

April 2026 — Confidential